I thought this chapter truly went along with everything else I was reading about in my little world of PR this week. Talking about the new technologies of the internet, podcasts, desktop publishing, web and teleconferencing, and personal digital assistants all leads right too their peek into the future for us. Really this book is older and the peek into the future, actually is now! They talk about how the social media will rise in the public relations world, and boy has it! This whole chapter is now in it’s prime in present day. It really makes you wonder…..what’s next?!
TEXT: Public Relations Strategies and Tactics 9th edition Dennis L. Wilcox & Glen T. Cameron