"Relating to the Public"

PR Blog Summer 2010

Chapter two Reading Notes June 24, 2010

Filed under: Reading Notes — melmomorris @ 11:06 AM

Chapter two really explained where Public Relations came from. It mainly discussed the history of the field and how it came to be what it is today.  The book describes it as the ‘roots’ of PR. It is crazy to think that as far back as the American Revolution that PR was starting to take place in such events as the Boston Tea Party and the writing of the Federalist Papers! It was also interesting to read that PT Barnum created many PR techniques that are still used today back in the 1800’s! That blows my mind! I also enjoyed reading how PR turned toward a more journalistic approach in the early 1900’s by people like Henry Ford and Arthur Page. It really became a huge industry just in the last 60 years though with the multitude of information and the growing need to get that info out to the public pronto! I also found the section on the rise of women in the industry interesting as well! It was also a surprise to read for me at least that most of the PR workforce is primary white, I had no idea. Very informative chapter!

TEXT: Public Relations Strategies and Tactics 9th edition Dennis L. Wilcox & Glen T. Cameron

Public Relations: Strategies and Tactics, Ninth Edition

http://www.coursesmart.com/9780205646869?gclid=CJ7En9775KICFRAN2godLg66wg

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