"Relating to the Public"

PR Blog Summer 2010

TOW Week 3 June 25, 2010

Filed under: Topic of the Week — melmomorris @ 3:22 AM

After reading chapter four I really think it would be better for a newbie in the public relations field to start out in a public relations department. This way they are focusing on one company instead of maybe having multiple clients in a public relations firm. Having a ton of different clients wanting different things,  different approaches, and handling different multiple crisis could be a tad much for a rookie on the job to handle. When I interviewed my friend I asked her which way she thought would be easier to start out in and she agreed with my view that starting out in a smaller department in a single company would defiantly be the way to learn the ropes at a slower pace so you can actually get practice and  understand what’s going on before you move up to a firm with multiple different things going on around you. Another good point she makes is that starting out you probably want to make some steady income and working for a department might have more of a steady salary than just waiting to get hired from an outside company at a firm. That is a very important right after graduating and joining the workforce. Another plus about a department over a firm starting out would be the amount of competition maybe? I don’t think people in a department would be as ‘cut throat’ as in a firm fighting for jobs since they are just handed to you at a department for the company that you work for. I think as a learning environment also that elders and veteran public relations professionals that could really give you great pointers on how to be successful in the business would be more likely to take time out and share these informational tid bits with you in a slower department environment as opposed to the fast paced firm world. 🙂

Sources:

Mandy Thompson – Interview

Public Relations Strategies and Tactics 9th edition Dennis L. Wilcox & Glen T. Cameron

Public Relations: Strategies and Tactics, Ninth Edition

http://www.coursesmart.com/9780205646869?gclid=CJ7En9775KICFRAN2godLg66wg

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