This last chapter focuses on getting information and news out over the radio and TV. These news releases differ than print releases because they are written for the ear, which can be a bit more complicated. When constructing a radio news release they normal include and announcer and a soundbite from a spokesperson but don’t last longer than 60 seconds. PSA’s are also on the radio and TV (which then visual aids are required and take more time to produce). All PSA’s are free and cost nothing to nonprofits to air on radio or TV. There are many other different forms of releases such as video news releases which are produced in a format specifically for TV stations to use. There are also news feeds that are normally live coverage of an event. Many others include personal appearances by celebrities to promote a product or service. They also sometime do talk shows to promote themselves or a product. Product placement is HUGE now in movies and TV shows. Carrie Bradshaw in Sex in the City changed her brand of laptop for the second movie, which I’m sure the company paid a pretty penny for. The newest and fastest growing way of getting your product or service’s name out there is website advertising. It is growing so rapidly who knows where we will be with the internet in a few years!
TEXT: Public Relations Strategies and Tactics 9th edition Dennis L. Wilcox & Glen T. Cameron