"Relating to the Public"

PR Blog Summer 2010

Chapter Twelve Reading Notes July 12, 2010

Filed under: Reading Notes — melmomorris @ 7:06 PM

Chapter 12 discusses the issues with public relations and the laws. Unfortunately there are many ways for PR professionals to get into legal trouble these days if they are not careful about what they say to a client or to a company they are working for. Defamation seems to be the most common issue in PR. If you don’t use the correct language and someone’s reputation is damaged then you are capable of being sued for defamation. All PR firms or independent PR professionals must obey the laws of the invasion of privacy, copyright laws, and trademark laws. Ignoring any one of these can also lead you into legal trouble. All of these rules and regulations are governed by government agencies, and in most big firms the public relations department works closely with the legal council to avoid any such issues.

TEXT: Public Relations Strategies and Tactics 9th edition Dennis L. Wilcox & Glen T. Cameron

Public Relations: Strategies and Tactics, Ninth Edition



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