This is a very interesting topic for me this week because I just finished Intro to Journalism in A term. One entire chapter was on producing news releases for different media outlets. The following are a few pointers I learned from the class for specific Public Relations writing.
– Find your focus, and use this statement as a headline or guide for your lead.
– Consider visuals in your package to make it more appealing.
– Write a fact sheet as a quick reference guide that provide crucial facts about your organization and your story.
– ALWAYS include contact information of the main contact , when the info can be released , and when the release was written.
The major elements in this order are common and most accepted in news releases:
1) Company Name and Logo
2) Date of Release
3) Contact Information
* ALWAYS make sure to check spelling and style, allow plenty of ‘lead time’ (or sending it far enough in advance), and make sure your release is targeting your audience.
*Most publications or media outlets prefer a media kit including all the things mentioned above all though some may request news releases my fax or email. Make sure you know which publication prefers which method.