The title of this chapter is ‘Getting Organized for Writing’ which I think is a great way to start out! The book begins with spelling out and explaining the four components of Public Relations.
1) Research
2) Planning
3) Communication
4) Evaluation
They mention the audience and channels you would use, and also the means of getting creditable research and sources. The chapter comes to a close with discussing sentence structure, paragraphs, and word choice in writing.
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