Chapter two talks all about how to write in a way that will sway people’s way of thinking…or writing persuasively. They discuss and introduce the basics of communication, a sender, a message, a channel, and a receiver. It tells you how to be a credible writer and how important that is to have an audience that trusts your work. It really gets in-depth about how to compose a persuasive message by explaining the clarity, timing and context, symbols, slogans, acronyms, semantics, and other content for a good PR piece. This is a great chapter to use as an outline to writing a persuasive article.
Reading Notes PR Writing WEEK TWO August 30, 2010