This week we read chapter four which focused on how to find and make news for our PR pieces. This was such a helpful chapter for our assignments to come for our companies that we have chosen for our clients for the semester. The book focused on areas such as timeliness, prominence, proximity, significance, unusualness, human interest, conflict, and newness on what makes news. Then they continued on to show us how to find news from internal news sources and external news sources, and gave examples of what each of those are. The last point was how to create news from finding news. This was the most helpful to me for future assignments. They give us pointers on brainstorming, creating special events, contests, surveys, top 10 lists, product demonstrations, stunts, rallies, protests, personal appearances, and awards.
Reading Notes PR Writing Week 4 September 21, 2010