"Relating to the Public"

PR Blog Summer 2010

Reading Notes PR Writing Week 5 October 21, 2010

Filed under: Reading Notes PR Writing — melmomorris @ 12:36 AM

This week Chapter 5 in our books focused on how to write a proper news release. They really hit on how to plan and lay out the release. The different sections they touched on were as follows:

– Selection of Paper

– Spacing and Margins

-Using AP Style

Then they focused on different kinds of news releases such as:

– Announcements

-Spot Announcements

-Reaction Releases

-Bad News

-Local News

Then broke it into seperate parts:

-Letterhead

-Contacts

-Headline

-Dateline

-The Lead

-Body of the Text

-Description of the Organization

They closed the chapter by explaining what would be different in creating email or multimedia news releases.

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