Chapter 6 is about how to prepare Fact Sheets, Advisories, Media Kits, and Pitches. They explain each of the different pieces and when each should be used and how they should be set up. Fact sheets are an outline of organizations, new products, or events. Media advisories tell editors about upcoming events and suggest pictures, interview opportunities, and videos. Media kits are packets of information and include many different parts such as news releases, fact sheets, photographs, and other informational pieces. Pitches are letters written to convince editors to want to cover your story or event. This chapter really helped me out by helping clarify what each different PR piece is and how it’s constructed.
Reading Notes PR Writing Week 6 October 21, 2010