This week we read Chapter 8. This chapter was really interesting to me because it focuses on selecting publicity photos and graphics. What is the first thing you notice when you look at a publication before you read it? The pictures and graphics. Hearing their view on how to select them was very interesting to me. They discuss the importance of them and the components of a good photo. Some key components are technical quality, subject matter, composition, action, scale, camera angle, lighting and timing, and color. They describe the best ways to work with and select a photographer, and how to write photo captions. Other graphics are important also like charts, diagrams, renderings, and clip art.
Reading Notes PR Writing Week 8 October 21, 2010