"Relating to the Public"

PR Blog Summer 2010

Reading Notes PR Writing Week 9 October 21, 2010

Filed under: Reading Notes PR Writing — melmomorris @ 1:07 AM

This week we read the chapter that discusses writing for radio and television. Radio lacks the glamour of television so the writing and voice needs to be very descriptive to give the listener all the details. Radio news releases require more concise writing and a conversational tone. Audio News Releases include soundbites, music, and sound effects to make them more interesting. Public service announcements are used by public agencies and nonprofit groups and are usually shorter. RMT’s (Radio Media Tours) are a way to reach a lot of audiences with one interview. TV news releases must contain visual elements and sound to capture the attention of the viewers.

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