"Relating to the Public"

PR Blog Summer 2010

PR Writing Reading Notes Chapter 10 November 30, 2010

Filed under: Reading Notes PR Writing — melmomorris @ 9:20 PM

Chapter 10 in our book covers distributing news to the media. Some key points are as follows:
1. Essential tools for compiling media lists are media directories.

2. It is important to update your media lists constantly as journalists commonly change jobs rapidly.

3. Tip Sheets are a great way to let publicists know what kind of material is needed.

4. Email is becoming a very popular way to communicate, but first you should establish a relationship before just strictly emailing.

5. Snail mail is still used to distributeĀ materials, but now more commonly in CD ROM form.

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