Chapter 11 in our text is all about getting along with journalists. This is very important in public relations so that they will want to work with you and publish your stories.
The most important part of this chapter to me was what journalists complain the most about to not let those happen in my future writing. These 5 things are as follows:
1. Lack of familiarity with editorial requirements and format.
2. Poorly written materials
3. Too many unsolicited emails and phone calls.
4. Lack of knowledge about their product or service.
5. Repeated calls and follow ups.