"Relating to the Public"

PR Blog Summer 2010

PR Writing Reading Notes Chapter 12 November 30, 2010

Filed under: Reading Notes PR Writing — melmomorris @ 9:32 PM

Chapter 12 in our text is about Tapping the Web and New Media. What does this mean? Basically it describes all the new ways of getting news out there. Our generation is so used to the internet there isn’t much of a problem with this. The chapter just basically goes into more depth on how to use these new media outlets correctly. They are:

1. The Internet

2. Using Webcasts

3. Using Social Media (Twitter, Facebook, MySpace)

4. Blogs

They close the chapter with how the role of traditional media (newspapers, magazines, etc.) are still commonly used and should not be ignored even with all the new computer and internet outlets.


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