Chapter 6 is about how to prepare Fact Sheets, Advisories, Media Kits, and Pitches. They explain each of the different pieces and when each should be used and how they should be set up. Fact sheets are an outline of organizations, new products, or events. Media advisories tell editors about upcoming events and suggest pictures, interview opportunities, and videos. Media kits are packets of information and include many different parts such as news releases, fact sheets, photographs, and other informational pieces. Pitches are letters written to convince editors to want to cover your story or event. This chapter really helped me out by helping clarify what each different PR piece is and how it’s constructed.
This week Chapter 5 in our books focused on how to write a proper news release. They really hit on how to plan and lay out the release. The different sections they touched on were as follows:
– Selection of Paper
– Spacing and Margins
-Using AP Style
Then they focused on different kinds of news releases such as:
Then broke it into seperate parts:
-Body of the Text
-Description of the Organization
They closed the chapter by explaining what would be different in creating email or multimedia news releases.
Reading Notes PR Writing Week 4 September 21, 2010
This week we read chapter four which focused on how to find and make news for our PR pieces. This was such a helpful chapter for our assignments to come for our companies that we have chosen for our clients for the semester. The book focused on areas such as timeliness, prominence, proximity, significance, unusualness, human interest, conflict, and newness on what makes news. Then they continued on to show us how to find news from internal news sources and external news sources, and gave examples of what each of those are. The last point was how to create news from finding news. This was the most helpful to me for future assignments. They give us pointers on brainstorming, creating special events, contests, surveys, top 10 lists, product demonstrations, stunts, rallies, protests, personal appearances, and awards.
Our reading for this week was chapter 3 and was about how to write for PR pieces and avoiding legal hassles. This chapter went in-depth about this subject and made it very clear on what is OK in writing and what is not legally. Libel and defamation are big factors along with copyright laws and trademarks. You don’t want to plagiarise, so you need to cite all sources whether they be photographs, art work, or quotes used by anyone else. There are strong laws against this and are enforced and regulated by the Securities and Exchange Commission and the Federal Trade Commission.
Reading Notes PR Writing WEEK TWO August 30, 2010
Chapter two talks all about how to write in a way that will sway people’s way of thinking…or writing persuasively. They discuss and introduce the basics of communication, a sender, a message, a channel, and a receiver. It tells you how to be a credible writer and how important that is to have an audience that trusts your work. It really gets in-depth about how to compose a persuasive message by explaining the clarity, timing and context, symbols, slogans, acronyms, semantics, and other content for a good PR piece. This is a great chapter to use as an outline to writing a persuasive article.
The title of this chapter is ‘Getting Organized for Writing’ which I think is a great way to start out! The book begins with spelling out and explaining the four components of Public Relations.
They mention the audience and channels you would use, and also the means of getting creditable research and sources. The chapter comes to a close with discussing sentence structure, paragraphs, and word choice in writing.
Chapter 15 Reading Notes July 12, 2010
This last chapter focuses on getting information and news out over the radio and TV. These news releases differ than print releases because they are written for the ear, which can be a bit more complicated. When constructing a radio news release they normal include and announcer and a soundbite from a spokesperson but don’t last longer than 60 seconds. PSA’s are also on the radio and TV (which then visual aids are required and take more time to produce). All PSA’s are free and cost nothing to nonprofits to air on radio or TV. There are many other different forms of releases such as video news releases which are produced in a format specifically for TV stations to use. There are also news feeds that are normally live coverage of an event. Many others include personal appearances by celebrities to promote a product or service. They also sometime do talk shows to promote themselves or a product. Product placement is HUGE now in movies and TV shows. Carrie Bradshaw in Sex in the City changed her brand of laptop for the second movie, which I’m sure the company paid a pretty penny for. The newest and fastest growing way of getting your product or service’s name out there is website advertising. It is growing so rapidly who knows where we will be with the internet in a few years!
TEXT: Public Relations Strategies and Tactics 9th edition Dennis L. Wilcox & Glen T. Cameron