5 Good Tips on how to break into the PR industry in this difficult economy. 🙂
Talk about a FUN place to work…check this office out! 🙂
LOOK!!!!! I got published in the paper! 🙂 Ok Ok Ok I know they kind of HAD to publish it, but still, I wrote it, got the picture, and submitted it to the lifestyles editor by a deadline. Sounds like PR to me! (and proof of how busy this semester is for me….holy stress!)
Oh Twitter. 🙂 This was my second week of Twitter unlike most people in our class. I had Professor Nixon last semester for my intro to PR course and we also did a week of Twitter. I really can’t get into it. (Don’t be mad Prof. Nixon!! 🙂 ) I don’t know what it is. I like the fact that you can connect to a lot of professionals and get good tips from them. I see that aspect of it, but I just feel like it is Facebook with just status updates and nothing else. Does anybody else agree? There is nothing worse to me also than pointless things to take up more of my time. Also the fact that most people are not using it as a true professional networking tool and post crazy, pointless updates like, “I’m going to workout” or “I just ate Taco Bell” I mean really?! I don’t care about that. As far as people who do use it the correct and professional way I do see how it can be a very useful tool to share information and keep up to date on things worldwide. I think celebrities have taken it to a new level though. I also think that a ton of people who have a Twitter account just get them to follow their favorite celebrity’s tweets. It is crazy as I am writing this E! News is on in the background and they are talking about how the contestants on Dancing with the Stars are tweeting to their fans to get more votes and stay on the show longer!! What?! Are you serious? They are discussing if that can be classified as cheating. I think that side of the Twitter epidemic has gotten completely out of hand. If it is only used for professional use I completely understand it. The other part I just don’t get, even after my two weeks of Twitter. 🙂
What makes a story newsworthy? This is the topic of our week six discussion topic. I think there are many different things that can classify a story as ‘newsworthy’. One is does it interest anyone? If there is nobody who cares about the subject then who will read it? You want to make sure you select a topic that people are involved in and that they would take interest in reading about to find out more on the subject. Timing of releasing a story is also very important. If you release a story too far after it actually happened then no one is going to be interested in what happened a month ago because they have probably already heard, or just don’t care about it anymore. Significance is important. If you cover a 16 car pile up it affects a lot more people than the two car fender bender in your neighborhood this morning. Proximity is also important. People will be more interested in a story that happened closer to them than something that happened in France unless it is about a common belief. Prominence is another factor. If you trip and break your leg, it most likely won’t be published. If the President fell and broke his leg it would be all over the papers and news the next day. Human interest stories almost break all the rules I have stated before. Human interest stories focus on human emotion than these other factors. They are stories that either evoke amusement or sadness. A lot of newspapers have a certain section devoted to these types of articles and stories. News shows also try to use these happy human interest stories at the end of their newscasts to leave people on a happy note at the end of the news program. All of these help classify different stories as newsworthy. 🙂
This week we read the chapter that discusses writing for radio and television. Radio lacks the glamour of television so the writing and voice needs to be very descriptive to give the listener all the details. Radio news releases require more concise writing and a conversational tone. Audio News Releases include soundbites, music, and sound effects to make them more interesting. Public service announcements are used by public agencies and nonprofit groups and are usually shorter. RMT’s (Radio Media Tours) are a way to reach a lot of audiences with one interview. TV news releases must contain visual elements and sound to capture the attention of the viewers.
This week we read Chapter 8. This chapter was really interesting to me because it focuses on selecting publicity photos and graphics. What is the first thing you notice when you look at a publication before you read it? The pictures and graphics. Hearing their view on how to select them was very interesting to me. They discuss the importance of them and the components of a good photo. Some key components are technical quality, subject matter, composition, action, scale, camera angle, lighting and timing, and color. They describe the best ways to work with and select a photographer, and how to write photo captions. Other graphics are important also like charts, diagrams, renderings, and clip art.